Better Beer
Better Beer engaged with Flight Snowports to create limited-edition promotional snowboards for the 2023 Southern Hemisphere snow season. These unique boards were given away at the Snow Machine Music Festival in Queenstown, New Zealand, gifted to employees, and sold through Better Beer's online store. The collaboration not only created a buzz but also attracted a key demographic of snow sports enthusiasts, helping to strengthen Better Beer's national presence and appeal within the winter sports community.
Coors Australia
In 2023, Coors teamed up with Flight Snowsports to create a limited edition run of promotional snowboards as part of an innovative marketing campaign in the Southern Hemisphere. These exclusive boards were given away through local bottleshops with the purchase of Coors products, offering customers a chance to own a unique piece of snow gear. Additionally, the boards were featured at the Transfer Snow Tailgate Party, presented by Coors, where riders could use them in an epic snow-filled celebration. By tapping into the snow industry, Coors executed a clever and engaging campaign that not only showcased their brand in a fresh way but also elevated their product presence within the winter sports community.
Tradie Beer
Ahead of the 2024 Southern Hemisphere season, Tradie Beer partnered with Flight Snowsports to create a unique giveaway competition for a one-of-a-kind promotional branded snowboard. As a new and emerging beer brand in the Australian market, Tradie’s creative approach highlighted how custom-branded snowboards can elevate a brand and make it stand out. This promotion not only sparked excitement but also helped Tradie Beer make a memorable impression in the competitive landscape.
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